Identity, UX/UI for Web + Mobile. Designed for Blackcreek Digital.
Microdrop is a direct to consumer healthcare company focused on next generation digital and technology solutions that increase patient awareness to life-altering conditions. To establish itself as a leader within the industry, my task was to design the brand from the ground up, emphasizing simplicity and clarity through a seamless user experience and impactful visual communication.
By gathering insights from market research and user interviews, I was able to design a strong brand that successfully communicates the message to its primary audience, but is also easily accessible for anyone else interested in this ground breaking company.