is a Toronto based user experience designer, specializing in product and web design.
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Microdrop

Microdrop

Microdrop

Identity, UX/UI for Web + Mobile. Designed for Blackcreek Digital.

 Microdrop is a direct to consumer healthcare company focused on next generation digital and technology solutions that increase patient awareness to life-altering conditions. To establish itself as a leader within the industry, my task was to design the brand from the ground up, emphasizing simplicity and clarity through a seamless user experience and impactful visual communication.

Microdrop is a direct to consumer healthcare company focused on next generation digital and technology solutions that increase patient awareness to life-altering conditions. To establish itself as a leader within the industry, my task was to design the brand from the ground up, emphasizing simplicity and clarity through a seamless user experience and impactful visual communication.

 By gathering insights from market research and user interviews, I was able to design a strong brand that successfully communicates the message to its primary audience, but is also easily accessible for anyone else interested in this ground breaking company.

By gathering insights from market research and user interviews, I was able to design a strong brand that successfully communicates the message to its primary audience, but is also easily accessible for anyone else interested in this ground breaking company.

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