Modern Man Expo
Identity, Design for Web, UX/UI for Mobile App. Designed for Modern Man Expo.
Modern Man Expo is the official event for the modern man. The best businesses in the city and around the world are invited to showcase or sell their best products and services. The task was to create a brand that reflects and embodies the notion of a modern man and mainly appeals to the younger male demographic.
The final result is a contemporary identity with a flare, expressed through the use of typography and a primary colour palette. The deliverables included a content rich website, as well as a mobile app that acted as a promotional tool for the event. By using the app, a user was able to collect prizes through content discovery and engagement.