Identity, UX/UI for Web + Mobile App. Designed for FitFi Inc.
FitFi is a fitness app that utilizes the power of AI and computer vision to create a revolutionary fitness experience that focuses on real results and user’s individual goals and needs.
With features like hands-free logging and real-time insights, the user is able to keep track of their workouts without ever touching their phone. AI collects data on user’s form and types of exercises performed, and provides real time feedback for the most accurate and results-driven workouts.
The social features of the app allow users to connect in more meaningful and engaging ways. The ability to share real results creates a more authentic community.
As a Product Design Lead on this project I was able to implement a user-centered and iterative design process that included discovery, design and testing stages. I had an opportunity to design a full app experience, from branding to UX to UI, while always keeping in mind the app’s potential to be truly impactful and transformational for its users.